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Now hiring · Creative Strategist

Find What's Working. Rebuild It For Tree Guys.

You study funnels and ads that are scaling — in any industry — work out why they work, and translate them into scripts we can run. Part-time, remote, paid test first.

Role
Creative Strategist
Type
1099 · Part-time
Retainer
$1.5–2.5K/mo
First step
$250 paid test

The Job in 30 Seconds

Leaf Leads sells done-for-you direct mail to tree service companies — physical flyers, mailed to carrier routes. Two founders, both of whom worked for a tree company first. $2M in client lifetime value in 18 months, bootstrapped, and zero marketing background between us. Which is why this role exists.

What you'd do

  • Tear down 1–2 funnels a month that are genuinely scaling — any vertical
  • Say what transfers to a blue-collar owner-operator and what breaks
  • Write 6–10 scripts: ad, UGC, VSL, thank-you video
  • Read the Meta results and iterate — kill losers, vary winners

What you wouldn't

  • Film or edit — a separate hire shoots your scripts
  • Run the ad account
  • Blogs, SEO, brand work, content calendars

The person you're writing for is 45, owns four trucks, and answers his own phone. A funnel built for coaches doesn't survive contact with him unedited. Knowing what to change is the entire job.

Answer These in Your Video

  • 1
    Who are you? Your name, where you’re based, and what you’re doing right now.
  • 2
    Walk us through a funnel or ad you’ve reverse-engineered. Why was it winning — and what did you build from it? This is the question we care most about.
  • 3
    Name a funnel scaling right now and tell us why, structurally. Hooks, proof stacking, show-rate plays — whatever you actually look at. Bonus if you mention how you knew it was scaling.
  • 4
    How do you keep track of what’s working? Swipe file, Foreplay board, a Notion doc, a group chat with one friend — we just want to see the habit.
  • 5
    Why does this one interest you? It’s direct mail for tree service companies. Least fashionable channel in marketing. Tell us why that’s a feature.
Open Loom & Record →

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After You Record

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Click the button above to open Loom and record your video
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Paste your Loom link in the application form on the next page

Quick Tips

  • Keep it under 90 seconds. We're busy, you're busy.
  • Face cam on. We want to see who we're working with.
  • Screen share if it helps — pull up the ad you're talking about.
  • Don't overthink it. We're listening for how you think, not how you present.
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